Bardya Ziaian is an experienced Toronto-based entrepreneur and financial asset manager with a proven track record of founding successful companies. Currently, Bardya is the President and CEO of SITTU Group Inc., where he consults with companies, design systems, and works to invest in early-stage businesses. The think tank strives to create opportunities based on current economic macro environments.
Bardya attended York University, first earning a Bachelor of Arts in Mathematics and then a Master of Mathematics.
Following graduation, Bardya became a Project Manager/Senior Software Engineer at Belzberg Technologies Inc., where he was accountable for hiring programmers, designing trading engines and designing US self-clearing systems for equity, among other responsibilities.
Later, Bardya became Managing Director at Royal Capital Management Inc. and was responsible for managing assets using multiple arbitrage strategies.
In 2008, Bardya founded BBS Securities, a Canadian Broker dealer, and its subsidiary discount broker, Virtual Brokers. Under his leadership, Virtual Brokers changed the commission landscape of Canada by reducing commission to almost 0. Virtual Brokers was also ranked the #1 discount broker and top innovator by The Globe and Mail multiple times.
During his time at BBS Securities and Virtual Brokers, Bardya was a contributor to the regulatory world and to the industry. He was an elected member of IIROC Ontario District for two years and a Director at Neo Exchange in 2015, where he assisted the company in making long-term decisions and in determining the vision of the enterprise.
In 2015, he founded Pario Technologies Corp, where he designed and implemented trading and clearing systems for Canada, and US Equities and Options. In 2017, he sold the businesses to CI Financial, one of the top independent financial companies in Canada.
Bardya is known in his professional life as a job creator, a strategic director, and a passionate entrepreneur. He is especially knowledgeable in the areas of fintech, brokerage services, and financial systems.