Before the COVID-19 pandemic threw the film industry into a spiral, an explosion of technology and digital platforms began a process of change. If there’s any trend worth watching, it’s the continuation of innovation.
Let’s explore some of the other upcoming trends to look out for in 2022.
Demand for content
It’s no surprise that the demand for content has grown exponentially. Even before the pandemic, binge-watching a series or watching a movie premiere from the comfort of your home was popular. With everything available at the touch of a button, the desire for streaming is in even higher demand.
In part, this demand was accelerated by the pandemic and has continued to rise in popularity. This exponential growth in content has opened up many new pathways to those interested in gaining a foothold in the film business. It also means that filmmakers have to balance their own creativity with the demands of a fast-paced industry.
Evolving platforms for the consumption of entertainment
No longer do consumers have to rely solely on major movie studios or TV networks to deliver content. Likewise, content creators have been freed from the formalities of the film business, providing the ability to create and distribute their own work.
This in itself isn’t necessarily a brand new development, but rather a trend that has been slow-burning for decades. Creators need to be prepared to embrace the latest digital stage and take advantage of this ongoing trend.
Simplified/Customized experiences
In 2022, consumers have continued to seek out unique experiences and access to entertainment. Companies that prioritize ease and accessibility will no doubt be rising to the top. And consumers expect effortless interactions throughout the customer journey, from the sign-up stage to usage and billing. Network owners, broadband providers, and TV manufacturers will no doubt be taking steps to simplify, optimize and integrate compatibility tools across their platforms to improve customer experience.
Movie night returns to theaters
The pandemic had a severe impact on cinema owners, causing them to struggle to remain open as movie-goers were forced to stay away due to the virus concerns. Not only this but there wasn’t nearly as much fresh film product available. After a difficult series of negotiations between theaters and studios, the movie industry appears to be leaning back in the favor of theaters. While it’s true that the streaming industry has taken the world by storm, the opening up of the world post-pandemic will see the theater experience revamped, where more movie-goers will be seeing new films in-person first.
As trends in the film industry continue to grow, filmmakers are challenged to rise to the occasion and continue to innovate their craft. What the film industry has in store going forward will be exciting to witness.